About Master Audio Visual



Established in 1987 as a privately owned corporation located in Longview, Texas, Master AV began its journey in the AV business selling overhead projectors, carts, slide projectors, and audio cassette recorders to the K-12 markets while emphasizing service and repair with our service department. Shortly after the upstart, we added athletic video equipment and started doing business with high school athletic departments all over Texas. The introduction of the video projector was seen to replace the 16mm projector coaches used and therefore became an instant market for us overnight. A few years later, the video projectors became data/video projectors and once again opened new opportunities for our company. Shortly after they became available, the evolution of replacing overhead projectors in every classroom with data/video projectors became real once schools started putting computers in every classroom. This was the beginning of the integration of AV equipment and the period of expansion into the DFW area, which resulted in the opening of a second office in McKinney, Texas.

Today’s technology has advanced greatly and will continue to evolve with collaboration spaces and complete BYOD systems, elaborate presentation systems, advanced control systems with room scheduling services, and complete IP intercom systems that connect and provide security throughout the building. Our markets have expanded into the house of Worship and Corporate while maintaining growth into the K12 and higher education, which resulted in an expansion to a new office in McKinney, Texas with much larger warehousing space in December of 2019. Our corporate offices remain in Longview, Texas, serving the greater East Texas regions North and South while our McKinney offices serves the North Central Texas area. 

Contact Us


Longview Office
2135 Gilmer Rd.
Longview, TX 75604
(800) 256-2754

McKinney Office
401 McKinney Pkwy. Suite A,B,C,D
McKinney, Texas 75071
(972) 542-6581

Our Staff


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Cliff Smallwood

CEO/Founder

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Michele Leonard

Purchasing Manager/Contracts Manager

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Sherry Sims

Accounting Manager

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Charity Ortega

Accounting Assistant

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Steve Jackson

Designer/Engineer

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Kevin Sharp

Sales Engineer/Project Management

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Chris Parker

Systems & Graphic Design

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Sam Allison

Service Department

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Joe Bruner

Service Department

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Kevin Leonard

Inside Sales & Support

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Jason Pinkston

Sales Representative

McKinney Office


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Lance Woods

North Texas Operations Manager

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David Joliffe

Programming Manager

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Bobby Thomison

Programmer

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Robert Davis

Project Manager

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Colin Osawe

Inventory Specialist